Since 1992, our flagship product has been the B2B magazine program. B2B marketers are among the most difficult consumers to target. They make buying decisions for their companies and they are very desirable personal consumers as well. They rely on tangible strategies to market their business (sales staff, direct mail, trade journals, etc.). While they are among the most savvy consumers, we KNOW they read local business information!
That's where CHART Publishing comes in. Our B2B program is a true, multi-media solution combining print and electronic media to generate tangible results for your advertisers! Through the power of a "controlled editorial" message in a completely localized B2B publication, we are able communicate precisely why someone should do business with a company.
When bundled with a schedule of advertising on your stations, your clients will FEEL the results. And you are going to hit your sales budgets at the same time with new advertisers for your station. It's what we all look for...a WIN-WIN program!
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