Depending on a number of factors, a digest-sized publication may be the most appropriate. CHART Publishing has developed a number of these types of magazines. The digest-sized publications are great concepts for niche marketing ideas (i.e. weather/storm guides, sports, home improvement, single-advertiser, home building, medical, etc.) Most of these concepts are custom-built and can include various levels of "controlled editorial", generic articles, display ads, and/or coupons.