If you are looking for a proven concept to reach a mass audience (other than your station, of course), the Direct Mailer (Coupon) Magazine is the perfect vehicle!

We know that your station reaches a large audience and that you are always looking to increase viewership/listenership. Our Direct Mailer (Coupon) Magazine program provides an exciting opportunity for you to accomplish these two important goals:

- Increase your audience size (perhaps during a ratings period)
-Turn a promotional need (for your station) into a revenue-generating
  opportunity for your bottom line

Many stations will use a Sweepstakes, Watch & Win or some other form of contesting to create additional sampling during the all-important ratings period. Additionally, contesting can extend the publication's shelf life and give the promotion a SIZZLE!